{"id":3,"date":"2020-02-23T21:56:44","date_gmt":"2020-02-23T20:56:44","guid":{"rendered":"https:\/\/wordpress-base.ddev.site\/?page_id=3"},"modified":"2021-09-27T15:37:45","modified_gmt":"2021-09-27T13:37:45","slug":"ochrana-osobnich-udaju","status":"publish","type":"page","link":"https:\/\/smartzoned1.cz\/ochrana-osobnich-udaju\/","title":{"rendered":"Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f"},"content":{"rendered":"\n
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Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f<\/strong><\/p>\n\n\n\n Ochrana osobn\u00edch \u00fadaj\u016f je pro n\u00e1s velmi d\u016fle\u017eit\u00e1. V n\u00e1sleduj\u00edc\u00edm dokumentu v\u00e1s informujeme, jak\u00e9 osobn\u00ed \u00fadaje zpracov\u00e1v\u00e1me, pro\u010d je zpracov\u00e1v\u00e1me, na jak dlouho a jak\u00e1 jsou va\u0161e pr\u00e1va.<\/p>\n\n\n\n Kdo je spr\u00e1vce?<\/strong><\/p>\n\n\n\n Spr\u00e1vce osobn\u00edch \u00fadaj\u016f na webu https:\/\/smartzoned1.cz\/<\/a> je spole\u010dnost RENFIELD s.r.o., se s\u00eddlem Brno, Purky\u0148ova 71\/99, PS\u010c 612 00, I\u010cO: 27696529, DI\u010c CZ27696529, zapsan\u00e1 u Krajsk\u00e9ho soudu v Brn\u011b, odd\u00edl C, vlo\u017eka 52738 (d\u00e1le jen Spr\u00e1vce).<\/p>\n\n\n\n Jak n\u00e1s m\u016f\u017eete kontaktovat?<\/strong><\/p>\n\n\n\n V p\u0159\u00edpad\u011b dotazu pou\u017eijte pros\u00edm tel.: +420 604 333 233 nebo e-mail: info@renfield.cz<\/p>\n\n\n\n Kdy zpracov\u00e1v\u00e1me va\u0161e osobn\u00ed \u00fadaje?<\/strong><\/p>\n\n\n\n Va\u0161e osobn\u00ed \u00fadaje zpracov\u00e1v\u00e1me v p\u0159\u00edpad\u011b odesl\u00e1n\u00ed kontaktn\u00edho formul\u00e1\u0159e<\/strong> ve smyslu na\u0159\u00edzen\u00ed Evropsk\u00e9ho parlamentu a Rady (EU) \u010d. 2016\/679 o ochran\u011b fyzick\u00fdch osob v souvislosti se zpracov\u00e1n\u00edm osobn\u00edch \u00fadaj\u016f a o voln\u00e9m pohybu t\u011bchto \u00fadaj\u016f a o zru\u0161en\u00ed sm\u011brnice 95\/46\/ES (obecn\u00e9 na\u0159\u00edzen\u00ed o ochran\u011b osobn\u00edch \u00fadaj\u016f) (d\u00e1le jen \u201eNa\u0159\u00edzen\u00ed\u201c).<\/p>\n\n\n\n V p\u0159\u00edpad\u011b odesl\u00e1n\u00ed kontaktn\u00edho formul\u00e1\u0159e<\/strong> zpracov\u00e1v\u00e1me tyto osobn\u00ed \u00fadaje:<\/p>\n\n\n\n Kdo dal\u0161\u00ed m\u016f\u017ee m\u00edt p\u0159\u00edstup k va\u0161im osobn\u00edm \u00fadaj\u016fm?<\/strong><\/p>\n\n\n\n Spr\u00e1vce spolupracuje s dal\u0161\u00edmi subjekty (zpracovatel\u00e9), kte\u0159\u00ed mohou m\u00edt p\u0159\u00edstup k va\u0161im osobn\u00edm \u00fadaj\u016fm.<\/p>\n\n\n\n P\u0159\u00edstup k va\u0161im osobn\u00edm \u00fadaj\u016fm mohou m\u00edt i tito zpracovatel\u00e9:<\/strong><\/p>\n\n\n\n Jak\u00e1 jsou va\u0161e pr\u00e1va?<\/strong><\/p>\n\n\n\n Vezm\u011bte na v\u011bdom\u00ed, \u017ee podle z\u00e1kona o ochran\u011b osobn\u00edch \u00fadaj\u016f m\u00e1te pr\u00e1vo:<\/p>\n\n\n\n <\/p>\n\n\n\n <\/p>\n\n\n\n Prohl\u00e1\u0161en\u00ed o pou\u017e\u00edv\u00e1n\u00ed cookies<\/strong><\/p>\n\n\n\n CO JSOU COOKIES<\/strong><\/p>\n\n\n\n Cookies jsou kr\u00e1tk\u00e9 textov\u00e9 soubory vytv\u00e1\u0159en\u00e9 webov\u00fdm serverem a ukl\u00e1dan\u00e9 ve Va\u0161em po\u010d\u00edta\u010di prost\u0159ednictv\u00edm prohl\u00ed\u017ee\u010de. Kdy\u017e se pozd\u011bji vr\u00e1t\u00edte na stejn\u00fd web, prohl\u00ed\u017ee\u010d po\u0161le ulo\u017eenou cookie zp\u011bt a server tak z\u00edsk\u00e1 v\u0161echny informace, kter\u00e9 si u v\u00e1s p\u0159edt\u00edm ulo\u017eil. Cookies vyu\u017e\u00edv\u00e1 pro svou \u010dinnost naprost\u00e1 v\u011bt\u0161ina webov\u00fdch str\u00e1nek.<\/p>\n\n\n\n <\/p>\n\n\n\n <\/p>\n\n\n\n JAK SE D\u011aL\u00cd COOKIES<\/strong><\/p>\n\n\n\n Cookies lze rozd\u011blit podle toho, kdo je k V\u00e1m na web umis\u0165uje, tj. na:<\/p>\n\n\n\n 1. Cookie prvn\u00ed strany (first party cookie)<\/strong> – jejich platnost je omezena na dom\u00e9nu webu, kter\u00fd prohl\u00ed\u017e\u00edte. Tyto cookies jsou pova\u017eov\u00e1ny za bezpe\u010dn\u011bj\u0161\u00ed.<\/p>\n\n\n\n 2. Cookie t\u0159et\u00ed strany (third party cookie)<\/strong> – jsou um\u00edst\u011bny pomoc\u00ed skriptu z jin\u00e9 dom\u00e9ny. U\u017eivatele tak lze sledovat nap\u0159\u00ed\u010d dom\u00e9nami. Pou\u017e\u00edvaj\u00ed se \u010dasto pro vyhodnocen\u00ed \u00fa\u010dinnosti reklamn\u00edch kan\u00e1l\u016f.<\/p>\n\n\n\n Podle trvanlivosti lze cookies rozd\u011blit na:<\/p>\n\n\n\n 1. Kr\u00e1tkodob\u00e9 (session cookie)<\/strong> \u2013 vyma\u017eou se z va\u0161eho po\u010d\u00edta\u010de po zav\u0159en\u00ed prohl\u00ed\u017ee\u010de<\/p>\n\n\n\n 2. Dlouhodob\u00e9 (persistent cookie)<\/strong> \u2013 po zav\u0159en\u00ed prohl\u00ed\u017ee\u010de z\u016fst\u00e1vaj\u00ed zachov\u00e1ny, vyma\u017eou se teprve po uplynut\u00ed velmi dlouh\u00e9 doby (ta z\u00e1le\u017e\u00ed na nastaven\u00ed Va\u0161eho prohl\u00ed\u017ee\u010de a nastaven\u00ed cookie). M\u016f\u017eete je tak\u00e9 ru\u010dn\u011b odstranit.<\/p>\n\n\n\n Dle \u00fa\u010delu m\u016f\u017eeme vyu\u017eit\u00ed cookies rozd\u011blit takto:<\/p>\n\n\n\n 1. Technick\u00e9<\/strong> \u2013 umo\u017e\u0148uj\u00ed z\u00e1kladn\u00ed funkce webu (nap\u0159. p\u0159ihla\u0161ov\u00e1n\u00ed) nebo str\u00e1nek (nap\u0159. p\u0159ehr\u00e1vat videa, sd\u00edlet obsah apod.)<\/p>\n\n\n\n 2. Analytick\u00e9<\/strong> \u2013 slou\u017e\u00ed pro sb\u011br neanonymn\u00edch dat o chov\u00e1n\u00ed u\u017eivatel\u016f. Na jejich z\u00e1klad\u011b m\u016f\u017eeme web upravit web tak, aby se V\u00e1m l\u00e9pe pou\u017e\u00edval.<\/p>\n\n\n\n 3. Remarketingov\u00e9<\/strong> \u2013 slou\u017e\u00ed k c\u00edlen\u00ed reklam na u\u017eivatele. kte\u0159\u00ed ji\u017e na na\u0161em webu byli.<\/p>\n\n\n\n 4. Konverzn\u00ed<\/strong> \u2013 s jejich pomoc\u00ed m\u016f\u017eeme vyhodnotit \u00fasp\u011b\u0161nost kampan\u00ed.<\/p>\n\n\n\n <\/p>\n\n\n\n <\/p>\n\n\n\n K \u010cEMU COOKIES POU\u017d\u00cdV\u00c1ME<\/strong><\/p>\n\n\n\n Na na\u0161em webu pou\u017e\u00edv\u00e1me tyto cookies:<\/p>\n\n\n\n 1. Google Tag Manager<\/strong> – slu\u017eba slou\u017e\u00ed pouze pro snadnou spr\u00e1vu m\u011b\u0159\u00edc\u00edch k\u00f3d\u016f, sama \u017e\u00e1dn\u00e9 cookies nepou\u017e\u00edv\u00e1 a nezaznamen\u00e1v\u00e1 \u017e\u00e1dn\u00e1 data. Podm\u00ednky zpracov\u00e1n\u00ed dat slu\u017ebou Google Tag Manager<\/a>.<\/p>\n\n\n\n 2. Google Analytics<\/strong> \u2013 prvn\u00ed strany, dlouhodob\u00e9. Jsou vyu\u017eity ke generov\u00e1n\u00ed anonymn\u00edch statistik o pou\u017e\u00edv\u00e1n\u00ed webu. Zpracovatelem dat z\u00edskan\u00fdch na z\u00e1klad\u011b cookies je spole\u010dnost Google LLC. Podm\u00ednky pro zpracov\u00e1n\u00ed dat slu\u017ebou Google Analytics<\/a>.<\/p>\n\n\n\n 3. Google Ads<\/strong> \u2013 prvn\u00ed strany, dlouhodob\u00e9, remarketingov\u00e9 a konverzn\u00ed. Podm\u00ednky zpracov\u00e1n\u00ed dat slu\u017ebou Ads<\/a>.<\/p>\n\n\n\n 4. Adform<\/strong> \u2013 t\u0159et\u00ed strany, dlouhodob\u00e9, remarketingov\u00e9 a konverzn\u00ed. Adform je platforma, kter\u00e1 zast\u0159e\u0161uje n\u00e1kup a prodej display a video reklamy, prost\u0159ednictv\u00edm virtu\u00e1ln\u00edch aukc\u00ed v re\u00e1ln\u00e9m \u010dase. Podm\u00ednky zpracov\u00e1n\u00ed dat slu\u017ebou Adform<\/a>. Odhl\u00e1sit se m\u016f\u017eete na t\u00e9to str\u00e1nce<\/a>.<\/p>\n\n\n\n 5. Sklik<\/strong> \u2013 t\u0159et\u00ed strany, dlouhodob\u00e9, remarketingov\u00e9 a konverzn\u00ed. Na\u0161e webov\u00e9 str\u00e1nky vyu\u017e\u00edvaj\u00ed technologie retargetingu od slu\u017eby Sklik provozovan\u00e9 spole\u010dnost\u00ed Seznam.cz, a.s. Ta n\u00e1m umo\u017e\u0148uje uk\u00e1zat n\u00e1v\u0161t\u011bvn\u00edk\u016fm, kte\u0159\u00ed ji\u017e projevili z\u00e1jem o na\u0161e produkty, na\u0161e reklamy v reklamn\u00ed s\u00edti spole\u010dnosti Seznam.cz, a.s. Podm\u00ednky zpracov\u00e1n\u00ed dat slu\u017ebou Sklik<\/a>.<\/p>\n\n\n\n 6. Facebook Pixel<\/strong> \u2013 prvn\u00ed strany, dlouhodob\u00e9, remarketingov\u00e9 a konverzn\u00ed. Podm\u00ednky zpracov\u00e1n\u00ed dat slu\u017ebou Facebook<\/a>.<\/p>\n\n\n\n Do cookies nikdy neumis\u0165ujeme citliv\u00e1 nebo osobn\u00ed data. Do cookies m\u016f\u017eeme um\u00edstit ID u\u017eivatele, to ale neumo\u017e\u0148uje t\u0159et\u00edm stran\u00e1m identifikovat konkr\u00e9tn\u00ed osobu.<\/p>\n\n\n\n <\/p>\n\n\n\n <\/p>\n\n\n\n JAK LZE UPRAVIT VYU\u017d\u00cdV\u00c1N\u00cd COOKIES<\/strong><\/p>\n\n\n\n Vymaz\u00e1n\u00ed<\/p>\n\n\n\n Vymazat m\u016f\u017eete cookies ve va\u0161em prohl\u00ed\u017ee\u010di \u2013 zpravidla b\u00fdv\u00e1 um\u00edst\u011bno \u201cHistorii\u201c nav\u0161t\u00edven\u00fdch str\u00e1nek.<\/p>\n\n\n\n Blokov\u00e1n\u00ed<\/p>\n\n\n\n Prohl\u00ed\u017ee\u010de umo\u017e\u0148uj\u00ed um\u00eds\u0165ov\u00e1n\u00ed cookies na v\u00e1\u0161 po\u010d\u00edta\u010d zablokovat. V takov\u00e9m p\u0159\u00edpad\u011b bude, ale funkcionalita t\u011bchto str\u00e1nek omezena. Informace o nastaven\u00ed ukl\u00e1d\u00e1n\u00ed soubor\u016f cookies ve va\u0161em prohl\u00ed\u017ee\u010di najdete na str\u00e1nk\u00e1ch poskytovatele konkr\u00e9tn\u00edho prohl\u00ed\u017ee\u010de:<\/p>\n\n\n\n Chrome<\/a><\/p>\n\n\n\n Firefox<\/a><\/p>\n\n\n\n Internet Explorer<\/a><\/p>\n\n\n\n Android<\/a> \u2013 r\u016fzn\u00e9 prohl\u00ed\u017ee\u010de<\/p>\n\n\n\n Dal\u0161\u00ed informace o cookies a jejich vyu\u017eit\u00ed najdete na str\u00e1nk\u00e1ch https:\/\/www.aboutcookies.org\/<\/a>.<\/p>\n\n\n\n <\/p>\n\n\n\n <\/p>\n\n\n\n TENTO WEB POU\u017d\u00cdV\u00c1 GOOGLE ANALYTICS<\/strong><\/p>\n\n\n\n Tato str\u00e1nka pou\u017e\u00edv\u00e1 slu\u017ebu Google Analytics, poskytovanou spole\u010dnost\u00ed Google, Inc. (d\u00e1le jen „Google“). Slu\u017eba Google Analytics pou\u017e\u00edv\u00e1 soubor\u016f cookies. Informace o u\u017e\u00edv\u00e1n\u00ed str\u00e1nky spolu s obsahem souboru cookie bude spole\u010dnost\u00ed Google p\u0159enesen a ulo\u017een na serverech ve Spojen\u00fdch st\u00e1tech. Google bude u\u017e\u00edvat t\u011bchto informac\u00ed pro \u00fa\u010dely vyhodnocov\u00e1n\u00ed u\u017e\u00edv\u00e1n\u00ed str\u00e1nky a vytv\u00e1\u0159en\u00ed zpr\u00e1v o jej\u00ed aktivit\u011b, ur\u010den\u00fdch pro jej\u00ed provozovatele, a pro poskytov\u00e1n\u00ed dal\u0161\u00edch slu\u017eeb t\u00fdkaj\u00edc\u00edch se \u010dinnost\u00ed na str\u00e1nce a u\u017e\u00edv\u00e1n\u00ed internetu v\u016fbec. Google m\u016f\u017ee tak\u00e9 poskytnout tyto informace t\u0159et\u00edm osob\u00e1m, bude-li to po\u017eadov\u00e1no z\u00e1konem nebo budu-li takov\u00e9to t\u0159et\u00ed osoby zpracov\u00e1vat tyto informace pro Google.<\/p>\n\n\n\n Slu\u017eba Google Analytics je roz\u0161\u00ed\u0159ena o souvisej\u00edc\u00ed reklamn\u00ed funkce poskytovan\u00e9 spole\u010dnost\u00ed Google, a to:<\/p>\n\n\n\n V\u00edce informac\u00ed o zpracov\u00e1n\u00ed a vyu\u017eit\u00ed dat najdete ve smluvn\u00edch podm\u00ednk\u00e1ch spole\u010dnosti Google<\/a>.<\/p>\n\n\n\n <\/p>\n\n\n\n <\/p>\n\n\n\n JAK ZAK\u00c1ZAT SLEDOV\u00c1N\u00cd GOOGLE ANALYTICS<\/strong><\/p>\n\n\n\n